Capture the Soul
Our story begins in the year 2020, by the hand of three friends who asked themselves the following question: How could it be, that in the 21st century, women, did not have a handbag to cover all of their day to day needs?
A handbag for everyday life, versatile, exclusive, classy, with a unique design and for ideal usability in any situation.
We couldn't believe that with all the advances we were experiencing across all sectors, fashion continued to be a static segment, with no real improvements on women's day-to-day lives. From that moment, we began to work on solutions we could provide to generate a radical change in the way we see and consume handbags.
Over time, we have come to the following conclusions:
- The best way to predict the future is to build it. If we want to change things, we have to focus on innovation to address the issues that the fashion sector has not been able to solve.
- Innovation and versatility at the service of sustainability. Less consumption of handbags = Less impact on the planet. If we create products with high added value and a timeless design, we will reduce the need for additional products for our customers. We have been able to create 6 handbags in 1. If we want real behavior change, we have to make really good products that last for many years.
- Each and every one of our handbags are made out of high quality materials, featuring delicate pieces of leather made by artisans in Barcelona. Our manufacturing process has to be part of the change we want for our planet, promoting local trade designed to make life easier for women.
- We also want to support people who need it most. Every purchase will contribute to improving women’s education in underserved regions across the world. We believe in a business model that is purpose-driven and committed from the very beginning, to the best of its ability
*WE ARE SERENA SOUL, AND WE WANT TO EMPOWER THE SOUL OF WOMEN*
